Privacy Policy

for the use of the AIMO technology

Privacy Policy

for the use of the AIMO technology

Privacy Policy

for the use of the AIMO technology

Privacy Policy

for the use of the AIMO technology

Privacy Policy

for the use of the AIMO technology

Your data is yours 

AIMO takes the protection of customer data seriously. The protection of your individual data and its privacy is very importance to us. That is why it is natural for us to comply with the legal provisions on data protection. This applies to the AIMO technology (AIMO-App) that we offer you. In addition, it is important to us that you as our customer always know when we store what data and how we use it. Our principle is: "You decide what information you want to share - and with whom." 

How we use your personal data for contract preparation 

The processing of personal data provided by you (such as name and date of birth) to us is only required for the proper execution of the underlying contractual relationship. In particular, we collect your name, your e-mail address and your date of birth in order to grant you your rights under the GDPR. We are also required by law to collect further data, e.g to comply with deadlines for tax authorities. The processing is based on Article 6 (1) (b) and (c) GDPR. 

The data will be deleted as soon as it is no longer required for the above purposes. However, we store your personal data as long as we are legally obliged to do so, for example due to retention requirements or restriction periods of unexpired potential legal claims. 

Any further processing of personal data, which is described in the following section, is only done according to your consent and is voluntarily. 

Data processing for the use of AIMO technology 

AIMO gives you access to a technology that helps you get information about your health status. In order to grant you this access we need information from you such as date of birth, weight, height, occupation, sports activities, known illnesses, pain and general life goals. In addition, AIMO will record videos of you to analyse your movements. AIMO is aware that these are all very personal and confidential information. We take organizational and technical measures to protect your data in the best possible way. These include the following technical and organizational measures: 

Technical measures 

  • Personal data such as your name are stored encrypted in the database and can therefore never be viewed by AIMO employees. 
  • Your password never leaves your device and therefore can never be viewed by AIMO employees or hackers. 
  • Videos and analysis data derived from them are stored encrypted on our servers, so that they can only be viewed by AIMO software and a very limited circle of administrators and researchers who need to be authorized to do so. 

Organizational measures 

  • Customer data is stored within the Amazon data centre in Frankfurt
  • The access rights to customer data are very limited and can potentially only be viewed by a few AIMO administrators for maintenance purposes. 
  • Security measures against hacking of the AIMO server has been taken by having the personal data and health data stored separately on independent servers.

To use the AIMO technology, we need your permission to process the data you provide and to record and process video. The AIMO technology uses your data to determine your personal musculoskeletal health status and to share it with you. The health status is determined automatically. 

Certain parts of your data are also used to improve our procedures and algorithms. We will never publish or share this information and video. You decide for yourself whether a third party may receive your information in order to advise, to treat you or to make you other health-related offers.

How is the musculoskeletal health status determined? 

AIMO determines the musculoskeletal health status using a digitalized method based on expert opinions and data models. Based on movements such as an Overhead Deep Squat experts and therapists can detect deficits in the musculoskeletal system or in the skeleton. These deficits can have different causes, for example, earlier damage due to accidents but also postural damage. In the long run, these deficits affect quality of life, reduce mobility, and can lead to chronic suffering and pain. 

AIMO has trained an artificial intelligence that can detect deficiencies. You will be asked to perform a movement, usually an overhead deep squat. This movement is recorded in a video. The artificial intelligence of AIMO analyses this video and then determines your deficiencies. To make this more understandable for you, we translate these results into an AIMO score. It is a weighted average of all deviations of individual parts of the musculoskeletal system from an ideal movement. Some deviations are more difficult than others. For example, deviations in the foot are considered more serious because they affect the entire musculoskeletal system above the foot. 

To what extent is there automated decision-making based on musculoskeletal health   status? 
AIMO itself makes no decisions based on your artificial intelligence health status. We only give automated recommendations on exercises that can help you to reduce any deviations and thus ensure your quality of life in the long term. We also recommend partners with whom we work and who can help you achieve your goals. This is also done automatically by our system. If you decide to share your data with one of these partners, you should know that these partners may automatically make decisions based on AIMO score. If you agree to make your data available to a partner, we recommend that you first find out how your partner uses the data for automated decision-making. 

How we share your personal information 

We pass on your personal data to whom you allow us to do so. You decide who gets the data. Our partners are responsible for the handling of the data that you give them, and they do so in their privacy policies. Therefore, we cannot take responsibility for what happens to the data after you have shared it with someone. However, we will do our best to work only with partners who have the same level of care in handling personal information as we do. 

Where we store your personal information 

For the storage and processing of your personal data, we use Amazon Web Services on servers in Frankfurt, Germany. We ensure that the data is not transmitted and stored outside of the European Union ("EU") on third-party servers. 

The security of your personal data 

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. We take appropriate technical and organizational measures to ensure the highest possible level of safety and continually adapt them to improve the overall safety of our systems. We also ensure that our processors provide the same level of protection as provided for in this privacy policy. 

To store your personal information, we use Amazon Web Services as a host provider. The storage takes place under observance of the DSGVO with a very high level of protection. For more information, see 

Our software, our apps and our website contains links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to one of these websites, please note that these websites have their own privacy policy and we assume no responsibility or liability for them. Please read the appropriate guidelines before submitting personal information to such websites. This is especially true if you provide your health data to a third party so they can make you offers. 

Data storage 

We will only keep your information for as long as we are required to do so under applicable law and only if we have your consent. 

After you have finished using our services, we store parts of your data in an aggregated and anonymous format, so that a reference to you cannot be established. This is no longer personal data. We will delete any data that can connect to your person within 30 days of your termination of your user account. This concerns in particular the videos recorded of you. 

The anonymized data is explicitly the following: 

  • Gender
  • Height 
  • Weight
  • Date of Birth
  • Age
  • Occupation
  • Motivation
  • Main Sport
  • Pain Descriptions of pain in everyday life 
  • Pain Descriptions of pain during the motion scan
  • Calculated virtual measurement points of the body joints during the motion scan  
  • Calculated result of the motion scan (Score, Weakest Link)
  • Video of the motion scan
  • Answers to health questions

Please understand that we also retain all of the personal information we reasonably need to fulfil our legal obligations, settle and enforce litigation and our contracts. 

Your privacy rights as a customer and contact information 

You may at any time obtain information from us about your personal data (Art. 15 GDPR), its rectification (Art. 16 GDPR), cancellation (Art. 17 GDPR) or restriction of processing (Art. 18 GDPR) and your right to Data transferability (Article 20 GDPR). In addition, you can change or revoke the declaration of consent at any time without stating reasons with effect for the future (Art. 21 GDPR). Please note that data processing that took place before the revocation is not affected. For the above purposes, please contact one of the following contact addresses: 

Responsible for data processing 


Managing Director: Danny Dressler
Quellenstraße 7a
70376 Stuttgart
Telefon: +49 151 7585 7153

Data Privacy Officer


Dr. Sebastian Leipert 
Quellenstraße 7a
70376 Stuttgart

Privacy policy for the use of the AIMO technology Version 1.0_GG-2019.04.16 


Quellenstraße 7a
70376 Stuttgart

Copyright by AIMO Group AB